Saturday, December 12, 2015

Capitalist advertising- " The Hidden Persuaders " - responsible for obesity epidemic

" Hidden Persuaders " behind brainless consumerism
  One good reason not to make fun of obese people: they are indeed VICTIMS of insidious capitalist consumerism. This rotten economic system corrupts the souls of the best and the brightest in order that corporate America can learn to profit from the knowledge of very unhealthy taste bud " bliss ". For a similar reason we also have a prescription pain pill epidemic. The war on obesity seems as futile as the war on drug abuse.
A retired senior citizen -and still the same democratic Socialist I was at the beginning of the Reagan era- I actually surprised a lady friend when I told her I eat when I am hungry not whenever tasty food is suggested to me by ubiquitous advertising.
I was barely 12 years old when-thanks to the " paperback book " revolution- I encountered a Vance Packard best seller in my aunt's living room : " The Hidden Persuaders ". That book pointed out just what the above article does: capitalist advertising conditions us to want what we buy rather than let us alone with the more rational impulse to buy what we want -and really need.
Both " Brave New World " and " 1984 " describe insane American capitalism in the year 2015.
Another Vance Packard best seller in the conformist 1950s ," The Status Seekers ", prepared my mind for accepting the dramatic general thesis of Karl Marx .
Paperback " discovery " at my Uncle Louie's house in 50s North Providence





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