Narragansett's H.P. Lovecraft brews

Review of " Gray Matter " by Stephen King     An old fan of H.P. Lovecraft  my attention was caught immediately by Journal food editor's June 4 article " Chapter 2 in Gansett's Lovecraft brews "  by Gail Ciampa  .  And the photo of that can of " Innsmouth Old Ale  " would make Lovecraft's New England Puritan ancestors blush. Indeed this sort of " celebrity " would have made the " perfect gentleman " from Providence blush. In his letters and in his eldritch horror stories H.P. Lovecraft shows his very civilized contempt for ALL alcoholic beverages. So his American Gothic face on a Narragansett beer can is incongruous with the man H.P. Lovecraft.
       So who was " The Thing at the Doorstep " of the Narragansett Brewery office who suggested this commercialization of a man famous for never selling out ?
          Lovecraft died in poverty in the year 1937 of the Great Depression. He had the melancholy hope that a menial part time job might keep him from suicide. But this " socialist " was cheered up by the re-election by a landslide of Franklin D. Roosevelt.
          In one of his numerous letters he lists Campbell's Soup as a staple in his diet. Perhaps his face might be less out of place  on a Cambell's Soup can ?
          Almost all the many degenerates in  Lovecraft's horror tales are comforted by some strong and lurid brew.
 But the Old Man would no doubt forgive any  " Outsider " fan who succumbed to the temptation of Honey Ale on a cold New England night. It will numb his " cosmic horror ". As such drink had numbed Poe's. ( " Eureka !  " ). As such drink has numbed his number one fan, modern horror writer Stephen King  ( read " Gray Matter "  about the brain of a  hopeless beer guzzler ) .
      I wonder what Lovecraft biographer S.T. Joshi thinks of these Narragansett Lovecraft brews .

       

 

 "I read gray matter a few weeks ago, pretty lovecraftian but not sure if I would call it a mythos story "