Most TV commercials are an insult to ART - not just to
the moral and ethical values of the common people of America - the
very backbone of democracy. In the make a buck business world FREE
SPEECH is really just the right to lie or the right to exaggerate
outrageously in order to make a deep mental impression on a potential
consumer. A long time ago Vance Packard wrote a book -still worth
reading -on the advertising industry : " The Hidden Persuaders ".
Most TV commercials are not just innocent promotion of
useful or useless products. They are collectively ruthless brainwashing
- like something out of " The Manchurian " candidate : BUY THIS OR
YOU WILL NEVER KNOW TRUE HAPPINESS !
Pretty sinister stuff - SMILING FACES, lying faces !
The latest McDonald's TV commercial - showing all those manic
McDonald's customers - looking as if they were all high on speed
or cocaine - ranks with " Plan Nine From Outer Space " as a true
classic of boob tube idiocy.
In fact frequent trips to McDonald's would make all
these characters fat and lethargic. Fast food does for your body in
general what cigarette smoking does for your lungs.
So the McDonald's commercial is as big a lie as any cigarette
advertising - showing all those happy, healthy KIDS !
But thank God for FREE ENTERPRISE and the AMERICAN WAY !
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Ron